Fewer,
better.
Blankdays is our own Swedish menswear label – the everyday garments you reach for most, made to last. Alongside it, we carry a handpicked selection of brands we believe in. This is the story of Blankdays: how it started, and why we make it the way we do.
Enough was enough.
After almost twenty years in fashion — at small independent labels and at some of the biggest retailers — founder Johan Lundell had seen how the industry really works. Too many collections. Too much waste. Too little respect for the people making the clothes.
In 2018 he decided to stop. And start over, with one simple idea: make fewer garments, and make them properly.
Five rows.
Five blank days.
Every Blankdays garment carries five rows of stitching. One for each working day — kept blank, free from meetings and noise. A small reminder to focus on what actually matters. It’s also how we design: nothing extra, nothing missing.
Chosen for how they feel in year five.
Organic cotton
Long-staple, grown without pesticides and with far less water. Softer, stronger, longer lasting.
Tencel™
Fibre from wood pulp, made in a closed-loop process with minimal water and chemicals.
Merino wool
Naturally temperature-regulating and odour-resistant. Needs less washing.
Corozo buttons
A plant-based alternative to plastic buttons.
No middlemen
We only sell through our own store and webshop. That’s how we can offer premium quality at a fair price.
Pre-shrunk & treated
Every garment is treated before it reaches you, so it keeps that freshly bought feel wash after wash.
No extra labels
Size and care are printed inside. Nothing to cut off, nothing scratching your neck.
Recycled packaging
Even the furniture in our showroom is second-hand — and for sale.
Always improving
We’re not perfect. We keep reviewing fabrics, production, logistics and transparency.
Come by the store.
Store, showroom and warehouse in one. Try everything on — and around once a month we host an evening with a DJ, drinks and a local chef.
- Address
- Smedjegatan 15, 553 20 Jönköping
- Mon–Fri
- 11–18
- Sat
- 11–16
- Sun
- Closed
Made to be worn.
Again and again.
Start with the essentials — the pieces you’ll reach for every week, for years.