"Already when I was a kid I loved hoodies, and it has been an essential piece in my wardrobe ever since. When I made this version it was important to make a hoodie that you can wear every day as your most relaxed garment at the same time as you can look smart at work. So I updated the 90´s boxy version to a modern version on the outside, but with a cozy inside for comfort. And I wear it myself sometime every day"

- Johan Lundell founder Blankdays