BACK TO SUSTAINABLE LUXURY

Long lasting essential icons- just made better.

Buy fewer, buy better.

Designed in Sweden, made in Portugal

Our Story

“After two decades in the fashion industry, working with both small, independent brands and large fashion retailers, I just had enough and had to try to do something about the damage the industry has on our environment. The idea was to make the essential garments – the ones that we buy and wear the most, such as t-shirts, underwear, socks, sweatshirts, hoodies and accessories – not only organic, but sustainable for real."

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OUR BESTSELLER- THE TENCEL SHIRT NAVY

GOT TO HAVE IT!
  • OUR TENCEL SHIRT

  • comfort & style
  • OUR T-SHIRT

  • perfection redefined
  • OUR HOODIE

  • comfort deluxe

OUR TENCEL SHIRT

comfort & style SHOP SHIRTS

OUR T-SHIRT

perfection redefined SHOP T-SHIRTS

OUR HOODIE

comfort deluxe HOODIES