FREE SHIPPING ON ALL ORDERS ABOVE 700 SEK/ 100 EUR

BUY FEWER, BUY BETTER

premium long lasting sustainable garments made of highest quality fabrics

produced without middlemen to give you fair prices for superior products every day of the year

COLLECTION
  • OUR TENCEL SHIRT

  • comfort & style
  • OUR T-SHIRT

  • perfection redefined
  • OUR HOODIE

  • comfort deluxe

OUR TENCEL SHIRT

comfort & style SHOP SHIRTS

OUR T-SHIRT

perfection redefined SHOP T-SHIRTS

OUR HOODIE

comfort deluxe HOODIES

The Story

“After two decades in the fashion industry, working with both small, independent brands and large fashion retailers, I just had enough and had to try to do something about the damage the industry has on our environment. The idea was to make the essential garments – the ones that we buy and wear the most, such as t-shirts, underwear, socks, sweatshirts, hoodies and accessories – not only organic, but sustainable for real."

READ MORE

MENSWEAR FOR WOMEN?

READ MORE..

OUR BESTSELLER

I WANT IT

SUSTAINABILITY FOR REAL

All our garments are produced ethically and with ecological high end fabrics, carefully designed to last long.

READ MORE