long lasting ethically produced high quality garments made to be the most comfortable garments in your wardrobe

“After two decades in the fashion industry, working with both small, independent brands and large fashion retailers, I just had enough and had to try to do something about the damage the industry has on our environment. The idea was to make the essential garments – the ones that we buy and wear the most, such as t-shirts, underwear, socks, sweatshirts, hoodies and accessories – not only organic, but sustainable for real."