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WE ARE NOT COMPLICATED

we just do sustainable, well designed essentials of highest quality - made to last and to be the most comfortable garments in your wardrobe

ALL PRODUCTS

The Story

“After two decades in the fashion industry, working with both small, independent brands and large fashion retailers, I just had enough and had to try to do something about the damage the industry has on our environment. The idea was to make the essential garments – the ones that we buy and wear the most, such as t-shirts, underwear, socks, sweatshirts, hoodies and accessories – not only organic, but sustainable for real."

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MENSWEAR FOR WOMEN?

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  • OUR TENCEL SHIRT

  • comfort & style
  • OUR T-SHIRT

  • perfection redefined
  • OUR HOODIE

  • comfort deluxe

OUR TENCEL SHIRT

comfort & style SHOP SHIRTS

OUR T-SHIRT

perfection redefined SHOP T-SHIRTS

OUR HOODIE

comfort deluxe HOODIES

SUSTAINABILITY FOR REAL

All our garments are produced ethically and with ecological high end fabrics, carefully designed to last long.

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OUR BESTSELLER

I WANT IT