THE BEST DEAL FOR OUR PLANET

Whenever we can we give you the best deals we can- but never on black week. Overconsumption is not our thing.

Long lasting sustainable essentials at reasonable prices all year around is. Buy fewer, buy better.

Designed in Sweden, made in Portugal

Our Story

“After two decades in the fashion industry, working with both small, independent brands and large fashion retailers, I just had enough and had to try to do something about the damage the industry has on our environment. The idea was to make the essential garments – the ones that we buy and wear the most, such as t-shirts, underwear, socks, sweatshirts, hoodies and accessories – not only organic, but sustainable for real."

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OUR BESTSELLER- THE TENCEL SHIRT NAVY

Our unbeatable sustainable Navy Shirt is made from 100% Tencel™ with Corozo buttons. It works just as well with jeans or chinos. Tencel is the most sustainable cellulose fabric available sourced from wood and produced in a closed-loop system. The fabric breathes naturally and is, therefore, more functional at the same time as more comfortable than cotton. It stays in shape after wash and is easy to iron. This is our number one bestseller, try it and see why!

GOT TO HAVE IT!

  • OUR TENCEL SHIRT

  • comfort & style
SHOP SHIRTS

  • OUR T-SHIRT

  • perfection redefined
SHOP T-SHIRTS

  • OUR HOODIE

  • comfort deluxe
HOODIES

OUR TENCEL SHIRT

comfort & style SHOP SHIRTS

OUR T-SHIRT

perfection redefined SHOP T-SHIRTS

OUR HOODIE

comfort deluxe HOODIES