Our Story

“After two decades in the fashion industry, working with both small, independent brands and large fashion retailers, I just had enough and had to try to do something about the damage the industry has on our environment. The idea was to make the essential garments – the ones that we buy and wear the most, such as t-shirts, underwear, socks, sweatshirts, hoodies and accessories – not only organic, but sustainable for real."

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OUR BESTSELLER- THE TENCEL SHIRT NAVY

GOT TO HAVE IT!

ESSENTIAL ICONS TAILORED WITH CARE

Designed in Sweden, made in Portugal

  • OUR TENCEL SHIRT

  • comfort & style
  • OUR T-SHIRT

  • perfection redefined
  • OUR HOODIE

  • comfort deluxe

OUR TENCEL SHIRT

comfort & style SHOP SHIRTS

OUR T-SHIRT

perfection redefined SHOP T-SHIRTS

OUR HOODIE

comfort deluxe HOODIES