Blankdays

Blankdays is our own Swedish menswear label, founded in 2018 by Johan Lundell in Jönköping. After almost twenty years in the fashion industry he wanted to do the opposite of fast fashion: make the everyday garments you reach for most, and make them properly. This page gathers everything we make under our own name.

The essentials

The core of the range is the t-shirt, the shirt, the sweatshirt, the hoodie and the zip hoodie. Add trousers, linen for warm days and the small things that finish a wardrobe: caps, merino socks and boxer shorts. Our own label also makes pieces for women, which you will find among all our women's clothing.

Materials and production

We use GOTS-certified organic cotton, TENCEL™, linen and non-mulesed merino wool. Most garments are made by a handful of small factories in Braga and Barcelos in northern Portugal, while our socks and hats are knitted in Gällstad, Sweden, in a mill running entirely on wind power. Every garment is pre-shrunk, and size and care are printed inside, so there are no labels to cut off. Read more about our sustainability work.

The name

Every Blankdays garment carries five rows of stitching, one for each working day kept blank, free from meetings and noise. We sell only through our own webshop and our store at Smedjegatan 15 in Jönköping, with no middlemen in between. Read the full story on our about page.